MERCULET : CHIEF GROWTH OFFICER OF GLOBAL ENTREPRENEUR

Internet these days can be called Internet of Information. There is an information explosion just like population explosion. This information is especially useful to big and small enterprises. The information that we are talking about is the information about the consumers and the potential consumers. The Internet era has changed the dynamics of the relationship between the consumer, the producer, and the investor. The users are not as valued as they should be. Their privacy is also a major concern. There have been major instances in the recent past where a major data breach has occurred putting at risk, the personal information of millions of users.

Blockchain is the latest, decentralized technology that can establish trust between the investors, the users, and the producers by keeping all the information secure. This is done using smart contracts which only need a little code. This has come as a major change in business, thus changing the business model. The Blockchain technology helps grab the user’s attention in this era of Information explosion, which can be an asset for most businesses. This is precisely what Merculet does.

Merculet’s Attention Value Network is based on gaining user’s attention and making the most of it. It not only adds more value to the business of budding entrepreneurs, but also adds value to the customer experience. The three main components of the project are : UAV (User Attention Value) evaluation system, Attention Incentive System, and Merculet Open Content Platform. Using Merculet, the entrepreneurs only need to focus on delivering a valuable product to the customers. The rest is taken care of by Merculet. It focuses on what is popularly known as Internet of Value.

Let us take a little detour and take a look at what Internet of Value is. The Internet of Information is one where information can be exchanged within seconds; all it takes is a status update or a picture. But this is not the case when it comes to financial transactions. It takes hours and sometimes days to transfer money using the Internet. One of the aims of creating the Internet of Value is to ease these transactions and make them as quick as the exchange of Information on the Internet of Information. Merculet helps users monetize their attention. At the same time, it helps the entrepreneurs monetize their business using this precious user attention.

Merculet converts the user’s attention to a token so that it can recognise the user’s value promptly. The enterprises would evaluate these tokens and add them to their value chain and they also compensate the users accordingly. Merculet connects the supply and demand of attention and connects them using open protocol groups. It evaluates the user’s attention and converts them into traditional scoring system in the form of tokens using scientific methodology. It has also created an ecosystem where entrepreneurs can connect to this ecosystem and publish these user attention tokens. Thus, they can collaborate and share their user values using these tokens.

Another important aspect of Merculet is that is based on an open source blockchain platform. It is open content and is based on a consensus. This is the ecosystem that we have talked about previously. It helps build and promote and ethical cycle for exchanging information about the user attention value thus negating the need of breaching data. It makes use of math as well as coding to implement this entire system.

Merculet has established strategic partnerships with some of the best enterprises in blockchain technology like Elex and Solo Ads. Elex has become a touchstone in the industry of internationalizing the Chinese Internet companies. It has partnered with many now famous Chinese Internet companies and has helped them gain an international footing. Some of these companies are Baidu, Alibaba, Tencent, Perfect World, Giant Network, etc. Another such company is Solo Ads. It is one of the biggest ad-services in China. It is one of the biggest promoters of China’s products and services.

MagicWindow is the exclusive strategic partner of Merculet. It is a Chinese international company with members who were previously involved with SAP, EMC, IBM, etc. Although these are not the only partners of Merculet; its list of partners is growing steadily. Merculet seems to have a very bright and promising future.

THE TEAM